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SEO is evolving fast, especially in the age of AI, but its core fundamentals remain the same.

In this session, we’ll revisit the essential principles that have guided search optimization for the past decade and explore how they remain relevant today, even as search behavior and technologies evolve.

Join us to understand how mobile search, E-E-A-T, and shifting user behavior continue to shape visibility in search results, and how AI is subtly influencing what gets surfaced — without changing the foundations of good SEO.
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Webinar Overview
Title SEO Basics and Changes in the AI Era
What Has Changed Over the Past 10 Years, and What Should Be Done Now

Date and Time 13 November 2025 (Thur)
SGT/MYT: 1:00 PM
WIB: 12:00PM
JST: 2:00 PM
Location Zoom (Online)

Who Should Attend Marketing Managers / Digital Marketers
Learn how timeless SEO principles continue to guide discoverability in the AI era — and why fundamentals still matter most.

SEO Specialists / Content Strategists
Understand how to balance proven optimization tactics with emerging AI-driven search experiences.

Data Analysts / Marketing Analysts
See how evolving SERPs and user behavior affect performance measurement, without overcomplicating your metrics

Webinar Goals Cut Through the Noise: See What’s Really Changed (and What Hasn’t)
Understand the real shifts in how people search — from mobile to AI-assisted discovery — and what core strategies remain constant.

Refocus on the Fundamentals That Still Drive Results
Revisit the building blocks of SEO: content quality, site performance, and user intent — now viewed through the lens of modern search.

Adapt Smartly to AI-Era Search Without Overreacting
Learn how to stay grounded amid change by aligning your strategy with user needs, not just algorithmic trends.

Participation Fee

 Free
Application Deadline 12 November 2025, Wed
3:00 PM SGT / 2:00 PM WIB
How to Apply Registrations Closed
Organizer Ayudante APAC Pte. Ltd., (Formerly Sparkline Pte. Ltd.)
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Speaker Profile

Polina Kogan
SEO & Analytics Consultant, Ayudante Inc

Polina is a seasoned analytics and advertising consultant who has been with Ayudante since 2015. She specializes in SEO, content marketing, and analytics for enterprise websites, helping global clients both overseas and in Japan optimize their digital strategies.

Fluent in Japanese, English, Russian, and German, Polina bridges cultural and linguistic gaps to provide tailored, impactful solutions. She has co-authored two books on Google Analytics and mobile SEO and regularly shares her expertise on global SEO trends through Ayudante’s Japanese blog, contributing to the growth and knowledge of the wider digital marketing community.



Host Profile

Jasper Poon
Global Marketing Lead, Ayudante APAC Pte Ltd (Singapore)
Solution Consultant, Ayudante, Inc (Tokyo, Japan)

Jasper is a certified expert in Google Analytics, Google Cloud, and PMP, has extensive experience with Google Marketing Platforms in Singapore, Japan, and Hong Kong. He provides strategic and technical solutions to help businesses tackle complex digital challenges, driving measurable results and optimising data strategies in a privacy-first landscape.

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[About Ayudante APAC Pte. Ltd.,]
Company name: Ayudante APAC Pte. Ltd.,(Formerly Sparkline Pte. Ltd.)
Location: 8 Marina View, Asia Square Tower1, Level 43-01 (Suite 42041) Singapore 018960
URL: https://ayudante.asia/
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Business Content: Our business can be summarised into three categories: Consulting, Training and Products. We use these products and services to help our clients understand and action ‘data driven decisions’ that push their business forward.

[Inquiry]
info@ayudante.asia