Webinar: The state of AI Search and “LLMO” – what actually works and what is a waste of your time and money

AI Search is evolving rapidly, making it harder than ever to separate genuine opportunities from hype.

In this session, we'll explore the current state of AI Search and LLMO, highlight common pitfalls that can waste your time and budget, and share examples of what actually improves your visibility across AI-powered search experiences.

If you're looking for quick wins or secret hacks, this session isn't for you. Sustainable success in search – whether traditional or AI-driven – still comes down to quality, trust, and long-term investment.

Webinar Overview
Title	The State of AI Search & “LLMO” What Actually Works — and What's a Waste of Time and Money
Date and Time	27 August 2026 (Thur) SGT/MYT: 1:00 PM WIB: 12:00PM JST: 2:00 PM
Location	Zoom (Online)
Who Should Attend	Marketing Managers / Digital Marketers Understand how AI Search is changing the search landscape, distinguish real opportunities from hype, and make informed decisions on where to invest your marketing budget. SEO Specialists/Content Strategists Learn what actually improves visibility in AI-powered search experiences, avoid common SEO misconceptions, and focus on sustainable SEO strategies built on quality and trust. Data Analysts / Marketing Analysts Discover how AI Search is reshaping search performance evaluation, identify the metrics that matter, and help your organization measure long-term search success beyond the hype.
Webinar Goals	Navigate the Reality of AI Search Separate lasting trends from short-lived hype. Gain a practical understanding of how AI-powered search is evolving and what it means for your business today. Focus Your Efforts Where They Matter Most Learn which SEO and LLMO initiatives are worth pursuing, which common tactics offer little value, and how to avoid wasting time and budget. Develop a Future-Ready Search Strategy Discover how prioritizing quality, authority, and user value creates sustainable visibility across both traditional and AI-powered search experiences.
Participation Fee	Free
Application Deadline	26 August 2026, Wed 03:00 PM SGT
How To Apply	Please apply HERE
Organizer	Ayudante APAC Pte. Ltd.,

Speaker Profile
	Takeaki Kanaya Search Advisor, Ayudante Takeaki Kanaya is a former member of Google's Search Central team, where he spent 16 years helping web creators and businesses better understand Google Search. During his time at Google, he worked in the search field for more than a decade, answering questions about Google Search on YouTube and actively giving talks across Japan as a Search Evangelist. He is currently a Professor at Japan University of Economics, teaching digital business, marketing, and AI, and serves as Search Advisor at Ayudante, Inc. His recent work focuses on how generative AI is reshaping search behavior and content strategy.
	Polina Kogan SEO Consultant, Ayudante Polina has worked as an analytics and advertising consultant for small businesses before joining Ayudante in 2015, where she specializes in SEO, content marketing and analytics for enterprise websites. Polina is consistently working with a number of global clients, both based overseas and in Japan, and provides support in Japanese, English, Russian and German. She has co-written two books, about Google Analytics and mobile SEO, and enjoys sharing global SEO knowledge in Ayudante’s Japanese blog.

Speaker Profile

Takeaki Kanaya
Search Advisor, Ayudante

Takeaki Kanaya is a former member of Google's Search Central team, where he spent 16 years helping web creators and businesses better understand Google Search. During his time at Google, he worked in the search field for more than a decade, answering questions about Google Search on YouTube and actively giving talks across Japan as a Search Evangelist. He is currently a Professor at Japan University of Economics, teaching digital business, marketing, and AI, and serves as Search Advisor at Ayudante, Inc. His recent work focuses on how generative AI is reshaping search behavior and content strategy.

Polina Kogan
SEO Consultant, Ayudante

Polina has worked as an analytics and advertising consultant for small businesses before joining Ayudante in 2015, where she specializes in SEO, content marketing and analytics for enterprise websites. Polina is consistently working with a number of global clients, both based overseas and in Japan, and provides support in Japanese, English, Russian and German. She has co-written two books, about Google Analytics and mobile SEO, and enjoys sharing global SEO knowledge in Ayudante’s Japanese blog.

Host Profile
	Jasper Poon Global Marketing Lead, Ayudante APAC Jasper is a certified data expert in Google Analytics and Google Cloud, with regional experience across Asia and North America. He specialises in privacy-first, AI-driven measurement and technical solutions for the modern marketing era.

Host Profile

Jasper Poon
Global Marketing Lead, Ayudante APAC

Jasper is a certified data expert in Google Analytics and Google Cloud, with regional experience across Asia and North America. He specialises in privacy-first, AI-driven measurement and technical solutions for the modern marketing era.

Webinar Agenda
1: 00 PM - 1: 05 PM	Welcome & Opening Remarks
1: 05 PM - 1: 35 PM	The State of AI Search & “LLMO” What Actually Works — and What's a Waste of Time and Money by Takeaki Kanaya ; Polina Kogan
1: 35 PM - 2: 00 PM The time was shown in UTC+8.	Live Q&A (Podcast-Style Discussion)

[About Ayudante APAC Pte. Ltd.,]
Company name: Ayudante APAC Pte. Ltd.,
Location: 8 Marina View, Asia Square Tower 1, Level 43-01 (Suite 42041) Singapore 018960
URL: https://ayudante.asia/
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