Webinar: Are Your Conversions Declining? Recover with your First-Party Data

Are your conversions declining, or is your tracking missing valuable data?

With increasing privacy restrictions, cookie limitations, and ad blockers, approximately 27% of conversions may be lost before they are even captured.

In this session, we'll introduce MATSUBA, Ayudante's first-party advertising measurement solution, and share real-world case studies demonstrating how businesses can recover missing conversion signals.

Discover how more complete conversion data can support AI-powered bidding optimisation, improve advertising efficiency, and drive long-term ROAS improvement.

Webinar Overview
Title	Are Your Conversions Underreported? Improve Conversion Visibility with First-Party Measurement
Date and Time	3 Dec 2026 (Thur) SGT/MYT: 1:00 PM WIB: 12:00PM JST: 2:00 PM
Location	Zoom (Online)
Who Should Attend	Marketing Managers / Digital Marketers Gain a clearer understanding of whether declining reported conversions reflect actual campaign performance, and make more confident decisions about marketing investments and budget allocation. Performance Marketing / Paid Ads Specialists Explore ways to address gaps in conversion tracking, strengthen the quality of signals sent to advertising platforms, and maximise the effectiveness of automated bidding strategies. Data Analysts / Marketing Analysts Understand the challenges of maintaining reliable conversion measurement in an evolving privacy landscape, and explore approaches to improving data completeness, consistency, and reliability.
Webinar Goals	Understand the Hidden Gaps in Conversion Measurement Explore how browser restrictions, cookie limitations, and ad blockers contribute to untracked conversions, and why reported campaign performance may not reflect actual business outcomes. Take Greater Ownership of Conversion Data Discover how first-party measurement approaches can reduce reliance on traditional platform-based tracking, with real-world insights into how MATSUBA helps businesses recover missing conversion signals. Build a Stronger Foundation for Advertising Optimisation Learn how more complete and reliable conversion data can strengthen AI-powered bidding, support better campaign optimisation, and contribute to sustainable advertising performance and long-term ROAS improvement.
Participation Fee	Free
Application Deadline	2 Dec 2026, Wed 03:00 PM SGT
How To Apply	Please apply HERE
Organizer	Ayudante APAC Pte. Ltd.,

Speaker Profile
	Yuto Matsui Head of Go-to-Market, Ayudante APAC Yuto is a results-driven digital leader who has built and led high-performing teams across agency and tech environments, delivering #1 global sales performance at Google and driving enterprise digital transformation initiatives. He has advised leading brands on D2C growth and scalable marketing strategies. At Ayudante, he leads post-merger integration and go-to-market strategy, building structured growth frameworks to support regional expansion and long-term business performance.

Speaker Profile

Yuto Matsui
Head of Go-to-Market, Ayudante APAC

Yuto is a results-driven digital leader who has built and led high-performing teams across agency and tech environments, delivering #1 global sales performance at Google and driving enterprise digital transformation initiatives. He has advised leading brands on D2C growth and scalable marketing strategies.

At Ayudante, he leads post-merger integration and go-to-market strategy, building structured growth frameworks to support regional expansion and long-term business performance.

Host Profile
	Jasper Poon Global Marketing Lead, Ayudante APAC Jasper is a certified data expert in Google Analytics and Google Cloud, with regional experience across Asia and North America. He specialises in privacy-first, AI-driven measurement and technical solutions for the modern marketing era.

Host Profile

Jasper Poon
Global Marketing Lead, Ayudante APAC

Jasper is a certified data expert in Google Analytics and Google Cloud, with regional experience across Asia and North America. He specialises in privacy-first, AI-driven measurement and technical solutions for the modern marketing era.

Webinar Agenda
1: 00 PM - 1: 05 PM	Welcome & Opening Remarks
1: 05 PM - 1: 35 PM	Are Your Conversions Underreported? Improve Conversion Visibility with First-Party Measurement by Yuto Matsui
1: 35 PM - 2: 00 PM The time was shown in UTC+8.	Live Q&A (Podcast-Style Discussion)

[About Ayudante APAC Pte. Ltd.,]
Company name: Ayudante APAC Pte. Ltd.,
Location: 8 Marina View, Asia Square Tower 1, Level 43-01 (Suite 42041) Singapore 018960
URL: https://ayudante.asia/
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Business Content: Our business can be summarised into three categories: Consulting, Training and Products. We use these products and services to help our clients understand and action ‘data driven decisions’ that push their business forward.

[Inquiry]
info@ayudante.asia